“We’re the first to do it, and it’s a new way of thinking for us,” said Ulf Bohman, head of the Nutrition Department at the Swedish National Food Administration, according to the paper.  “We’re used to thinking about safety and nutrition as one thing and environmental as another.”

Some of the country’s dietary guidelines, released this summer, include recommending carrots over cucumbers and tomatoes. The latter two, unlike carrots, must be grown in heated greenhouses, the NACS Online website reported.   

Sweden’s largest farming group, Lantmannen, has begun labeling food to explain their environmental impact and to steer consumers toward climate-friendly choices. At least one QSR has aligned itself with the initiative, as hamburger chain Max has begun listing emissions calculations next to menu board items, the online news agency said.

Experts say that if the food guidelines are followed, Sweden could reduce its emissions from food production by up to 50 percent, it said.   

Sweden’s labeling effort emerged after a 2005 Swedish study reported that 25 percent of national per capita emissions stemmed from food consumption.